The Scott Shaw Blog Be Positive

Marketing Consciousness

Most people don’t think about rising consciousness. Most people don’t think about enlightenment. Most people do not try to view the psychological problems they have and attempt to fix them. Most people don’t think about making themselves a better vehicle of humanity. Most people just think about what they want which causes them to act in a less than ideal manner throughout their entire life.

Of the people that do think about higher consciousness, there is a small subset of those people who seek to become a teacher of consciousness. They seek to be the catalysis of helping others to become the best person that they can be. But, why does a person desire to become a teacher? What makes them believe that they have that key? Is it a true calling? Or, is it simply ego?

When we look to some of the individuals who have taken to the pulpit in modern years, we see that people like Tony Robbins, Deepak Chopra, Wayne Dyer, and Warner Erhart. These are a few of the key figures that have been at the forefront of the non-religious rising human consciousness marketplace. They have all sold a lot of books, tapes, CDs, DVDs, and seminars. People paid for them to live the lifestyle that they lived.

For each of these people, they became noted in their field, and for better or for worse they became the teacher to many of those few people who do seek to take their consciousness to a more refined level of existence. But why? Was it their vast unknowable knowledge, that only they possessed, or was it simply their ability to find a grand marketing plan?

For someone who came to any of these teachers and came away feeling that they were a better, more actualized individual because of what they learned, they left with a good experience. For others, who did not find what they had paid for, they walked away unhappy with the experience and blamed their teacher. But, who was right and who was wrong? The teacher for teaching or the student for not learning?

In all teaching situations, the student is the one who does or does not learn. In all learning environments, it is the student who is to blame for their not learning. From this, comes all kinds of culpability, however. As a dissatisfied student always blames the teacher. But, at the very root of human consciousness is the understanding that it is the person (themselves) who must learn and who must change if they hope to gain from any learning experience they entered into.

What does this tell us? First of all, the question must be asked, why is the teacher teaching? The answer is, the very elemental understanding of being a teacher is that someone believes that they know something that their underlings do not. Thus, what any/all teachers base their entire existence upon is ego. They are the teacher, you are the learner. They know something that you do not and their ego propels them to teach it to you. In some cases, these teachers find a great marketing plan and they are allowed to spread their knowledge to millions. But, does that guarantee that they are a good, true, and enlightened individual? No, not at all. That just means they have a good public relations team.

Many times, a student will initially appreciate what they are learning from a teacher and even like their teacher. But, human nature is a fickled thing. People change their mind. Maybe the teacher says something or does something they don’t like or someone else places an idea in their head and all their good feelings about a teacher or a teaching changes. We have seen this in small or large examples with all of the teachers previously mentioned. But, what changed? Who changed? The teacher? The teaching? Or, the student?

All this leads us to the necessary analysis of who is seeking what and why? Why does the student seek to raise their consciousness or refine their psychology? And, do they possess the mental ability to do so?

For anyone who has taught anyone anything, it becomes quickly apparent that there are some good learners and then there are some angry students who seek to challenge the teacher. The motivation for this can come from any number of sources but the outcome is always the same, disruption in the teaching.

For the students that are seeking a higher knowledge and better self-awareness they are most probably the easiest to convince. The reason for this is that they want to learn, they hope to become better. This being the case, this is also the reason they are the most gullible as they are the easiest to shape into a believer. But, what is the price of belief? Isn’t this where one has the penitential of being taken advantage of?

So, with all this being said, if you want to learn, if you care enough about the greater enlightenment of humanity, if you care about making yourself a better more highly functional person, where can you go to learn? I don’t know. The teachers are all so filled with their own ego, seeking their own self-gains that I have not met one of them that was a truly enlightened individual and was not seeking to line their own pockets and/or stoke their own ego by becoming that teacher. I wish I had something better to offer you. But, as long as there is a personality on the pulpit, someone claiming that they are teaching you something, than all you are witnessing is ego and not true knowledge even though some are touted as being true knowers.

Look to the teacher who is teaching you. If you like what they have to say, learn from it. But, if they are charging you for their knowledge, they are not a true teacher. Because enlightened knowledge is always given for free.